[{"data":1,"prerenderedAt":403},["Reactive",2],{"content-/signup-saas":3,"translations-/signup-saas":229,"related-articles-/signup-saas":236,"content-query-H93gB7b7dH":250},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":5,"title":7,"description":8,"date":9,"slug":10,"keyword":11,"lang":12,"translationKey":13,"body":14,"_type":221,"_id":222,"_source":223,"_file":224,"_extension":225,"sitemap":226},"/signup-saas","",false,"7 conseils pour un signup SaaS plus fluide","Quelques conseils pour construire un parcours d'inscription SaaS simple et efficace.","2022-07-11T09:33:33.000Z","signup-saas","startup","fr","saas-signup",{"type":15,"children":16,"toc":210},"root",[17,36,43,48,59,65,70,75,81,93,107,112,118,123,128,133,139,144,149,154,160,165,170,175,181,186,191,196,205],{"type":18,"tag":19,"props":20,"children":21},"element","p",{},[22,25,34],{"type":23,"value":24},"text","J'ai construit plusieurs parcours d'inscription, et j'ai fini par créer pour ",{"type":18,"tag":26,"props":27,"children":31},"a",{"href":28,"rel":29},"https://beanvest.com",[30],"nofollow",[32],{"type":23,"value":33},"Beanvest",{"type":23,"value":35}," un signup sans mot de passe dont je suis plutôt content. Voici quelques idées pour rendre l'inscription à un SaaS plus fluide.",{"type":18,"tag":37,"props":38,"children":40},"h2",{"id":39},"ne-demandez-que-ladresse-email",[41],{"type":23,"value":42},"Ne demandez que l'adresse email",{"type":18,"tag":19,"props":44,"children":45},{},[46],{"type":23,"value":47},"Quand un utilisateur crée un compte sur votre SaaS, vous n'avez besoin que d'une seule information : son adresse email.",{"type":18,"tag":19,"props":49,"children":50},{},[51,57],{"type":18,"tag":52,"props":53,"children":54},"strong",{},[55],{"type":23,"value":56},"Ne demander que l'email réduit énormément la friction.",{"type":23,"value":58}," Si vous avez besoin d'informations supplémentaires, demandez-les plus tard. Même le mot de passe peut attendre que l'utilisateur soit connecté.",{"type":18,"tag":37,"props":60,"children":62},{"id":61},"mettez-le-formulaire-sur-la-page-daccueil",[63],{"type":23,"value":64},"Mettez le formulaire sur la page d'accueil",{"type":18,"tag":19,"props":66,"children":67},{},[68],{"type":23,"value":69},"Pourquoi demander à l'utilisateur de cliquer plusieurs fois alors que vous pouvez placer le formulaire directement sur la page d'accueil ?",{"type":18,"tag":19,"props":71,"children":72},{},[73],{"type":23,"value":74},"Et maintenant que vous ne demandez qu'une adresse email, c'est très simple.",{"type":18,"tag":37,"props":76,"children":78},{"id":77},"bloquez-les-emails-jetables",[79],{"type":23,"value":80},"Bloquez les emails jetables",{"type":18,"tag":19,"props":82,"children":83},{},[84,86,91],{"type":23,"value":85},"Vous devriez ",{"type":18,"tag":52,"props":87,"children":88},{},[89],{"type":23,"value":90},"bloquer les emails jetables",{"type":23,"value":92},", et la bonne nouvelle, c'est que j'ai créé une librairie open source pour cela.",{"type":18,"tag":19,"props":94,"children":95},{},[96,98,105],{"type":23,"value":97},"La voici : ",{"type":18,"tag":26,"props":99,"children":102},{"href":100,"rel":101},"https://github.com/romainsimon/emailvalid",[30],[103],{"type":23,"value":104},"Email Validation",{"type":23,"value":106},". Elle contient une liste de plus de 10 000 domaines d'emails gratuits, jetables ou temporaires que vous pouvez bloquer, avec plusieurs options.",{"type":18,"tag":19,"props":108,"children":109},{},[110],{"type":23,"value":111},"Idéalement, affichez le message d'erreur avant que l'utilisateur clique sur le bouton d'envoi. Oui, avant. L'interface qui attend la dernière seconde pour vous dire non mérite un petit procès moral.",{"type":18,"tag":37,"props":113,"children":115},{"id":114},"fusionnez-login-et-inscription",[116],{"type":23,"value":117},"Fusionnez login et inscription",{"type":18,"tag":19,"props":119,"children":120},{},[121],{"type":23,"value":122},"Quand un utilisateur essaie de créer un compte depuis la page de connexion, ne lui affichez pas une erreur. Créez simplement le compte.",{"type":18,"tag":19,"props":124,"children":125},{},[126],{"type":23,"value":127},"S'il utilise le formulaire d'inscription pour se connecter, connectez-le.",{"type":18,"tag":19,"props":129,"children":130},{},[131],{"type":23,"value":132},"Encore une fois, c'est facile puisque vous ne demandez que l'adresse email.",{"type":18,"tag":37,"props":134,"children":136},{"id":135},"supprimez-les-mots-de-passe",[137],{"type":23,"value":138},"Supprimez les mots de passe",{"type":18,"tag":19,"props":140,"children":141},{},[142],{"type":23,"value":143},"Au lieu de demander un mot de passe, envoyez un email avec un lien, ce que l'on appelle souvent un Magic Link. Quand l'utilisateur clique dessus, il est connecté immédiatement.",{"type":18,"tag":19,"props":145,"children":146},{},[147],{"type":23,"value":148},"Bonus : vous n'avez plus besoin de page \"mot de passe oublié\".",{"type":18,"tag":19,"props":150,"children":151},{},[152],{"type":23,"value":153},"J'aime beaucoup les logins sans mot de passe, même si certains utilisateurs peuvent les trouver agaçants. Si vous le faites, vous pouvez aussi ajouter une option de connexion plus classique.",{"type":18,"tag":37,"props":155,"children":157},{"id":156},"donnez-un-accès-immédiat-après-linscription",[158],{"type":23,"value":159},"Donnez un accès immédiat après l'inscription",{"type":18,"tag":19,"props":161,"children":162},{},[163],{"type":23,"value":164},"Ne forcez pas l'utilisateur à vérifier son email à la seconde où il crée son compte.",{"type":18,"tag":19,"props":166,"children":167},{},[168],{"type":23,"value":169},"Connectez-le, puis affichez une alerte lui demandant de vérifier son compte dans les prochains jours.",{"type":18,"tag":19,"props":171,"children":172},{},[173],{"type":23,"value":174},"Après ce délai, ne le déconnectez pas brutalement. Affichez plutôt un message plein écran. C'est ferme, mais moins absurde.",{"type":18,"tag":37,"props":176,"children":178},{"id":177},"pré-remplissez-lemail-après-déconnexion",[179],{"type":23,"value":180},"Pré-remplissez l'email après déconnexion",{"type":18,"tag":19,"props":182,"children":183},{},[184],{"type":23,"value":185},"Quand un utilisateur se déconnecte ou que sa session expire, vous pouvez pré-remplir son email pour lui faire gagner du temps. Il n'aura même pas besoin de le retaper.",{"type":18,"tag":19,"props":187,"children":188},{},[189],{"type":23,"value":190},"Enregistrez simplement le dernier email utilisé dans le local storage, puis réutilisez-le au moment de la reconnexion.",{"type":18,"tag":19,"props":192,"children":193},{},[194],{"type":23,"value":195},"Voici ce que cela donne :",{"type":18,"tag":19,"props":197,"children":198},{},[199],{"type":18,"tag":200,"props":201,"children":204},"img",{"alt":202,"src":203},"Email pré-rempli après déconnexion","/images/beanvest-logout.png",[],{"type":18,"tag":19,"props":206,"children":207},{},[208],{"type":23,"value":209},"J'ai essayé de créer le parcours d'inscription SaaS parfait. Il ne l'est évidemment pas, parce que la perfection produit souvent des formulaires en sept étapes. Mais j'espère que ces idées vous donneront quelques pistes à tester sur votre propre SaaS.",{"title":5,"searchDepth":211,"depth":211,"links":212},3,[213,215,216,217,218,219,220],{"id":39,"depth":214,"text":42},2,{"id":61,"depth":214,"text":64},{"id":77,"depth":214,"text":80},{"id":114,"depth":214,"text":117},{"id":135,"depth":214,"text":138},{"id":156,"depth":214,"text":159},{"id":177,"depth":214,"text":180},"markdown","content:signup-saas.md","content","signup-saas.md","md",{"loc":4,"lastmod":227,"images":228},"2026-06-28T16:04:23.009Z",[],[230,235],{"_path":231,"title":232,"description":233,"date":9,"lang":234,"translationKey":13},"/saas-signup","7 Tips for building Smoothest SaaS Signup flow","Les conseils de Niklas Zennström, fondateur de Skype, KaZaA, Joost & Atomico pour entreprendre","en",{"_path":4,"title":7,"description":8,"date":9,"lang":12,"translationKey":13},[237,242,246],{"_path":238,"title":239,"date":240,"keyword":11,"lang":12,"translationKey":241,"similarity":211},"/cage-doree-entrepreneur","La cage dorée de l'entrepreneur","2019-09-15T02:06:04.000Z","golden-cage-entrepreneur",{"_path":243,"title":244,"date":245,"keyword":11,"lang":12,"similarity":211},"/choisir-nom-entreprise","Comment choisir le nom de son entreprise","2011-06-01T09:09:04.000Z",{"_path":247,"title":248,"date":249,"keyword":11,"lang":12,"similarity":211},"/conseils-entrepreneur-niklas-zennstrom","Les conseils du fondateur de Skype pour entreprendre","2010-12-03T09:09:04.000Z",{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":5,"title":7,"description":8,"date":9,"slug":10,"keyword":11,"lang":12,"translationKey":13,"body":251,"_type":221,"_id":222,"_source":223,"_file":224,"_extension":225,"sitemap":401},{"type":15,"children":252,"toc":392},[253,263,267,271,279,283,287,291,295,304,314,318,322,326,330,334,338,342,346,350,354,358,362,366,370,374,378,382,388],{"type":18,"tag":19,"props":254,"children":255},{},[256,257,262],{"type":23,"value":24},{"type":18,"tag":26,"props":258,"children":260},{"href":28,"rel":259},[30],[261],{"type":23,"value":33},{"type":23,"value":35},{"type":18,"tag":37,"props":264,"children":265},{"id":39},[266],{"type":23,"value":42},{"type":18,"tag":19,"props":268,"children":269},{},[270],{"type":23,"value":47},{"type":18,"tag":19,"props":272,"children":273},{},[274,278],{"type":18,"tag":52,"props":275,"children":276},{},[277],{"type":23,"value":56},{"type":23,"value":58},{"type":18,"tag":37,"props":280,"children":281},{"id":61},[282],{"type":23,"value":64},{"type":18,"tag":19,"props":284,"children":285},{},[286],{"type":23,"value":69},{"type":18,"tag":19,"props":288,"children":289},{},[290],{"type":23,"value":74},{"type":18,"tag":37,"props":292,"children":293},{"id":77},[294],{"type":23,"value":80},{"type":18,"tag":19,"props":296,"children":297},{},[298,299,303],{"type":23,"value":85},{"type":18,"tag":52,"props":300,"children":301},{},[302],{"type":23,"value":90},{"type":23,"value":92},{"type":18,"tag":19,"props":305,"children":306},{},[307,308,313],{"type":23,"value":97},{"type":18,"tag":26,"props":309,"children":311},{"href":100,"rel":310},[30],[312],{"type":23,"value":104},{"type":23,"value":106},{"type":18,"tag":19,"props":315,"children":316},{},[317],{"type":23,"value":111},{"type":18,"tag":37,"props":319,"children":320},{"id":114},[321],{"type":23,"value":117},{"type":18,"tag":19,"props":323,"children":324},{},[325],{"type":23,"value":122},{"type":18,"tag":19,"props":327,"children":328},{},[329],{"type":23,"value":127},{"type":18,"tag":19,"props":331,"children":332},{},[333],{"type":23,"value":132},{"type":18,"tag":37,"props":335,"children":336},{"id":135},[337],{"type":23,"value":138},{"type":18,"tag":19,"props":339,"children":340},{},[341],{"type":23,"value":143},{"type":18,"tag":19,"props":343,"children":344},{},[345],{"type":23,"value":148},{"type":18,"tag":19,"props":347,"children":348},{},[349],{"type":23,"value":153},{"type":18,"tag":37,"props":351,"children":352},{"id":156},[353],{"type":23,"value":159},{"type":18,"tag":19,"props":355,"children":356},{},[357],{"type":23,"value":164},{"type":18,"tag":19,"props":359,"children":360},{},[361],{"type":23,"value":169},{"type":18,"tag":19,"props":363,"children":364},{},[365],{"type":23,"value":174},{"type":18,"tag":37,"props":367,"children":368},{"id":177},[369],{"type":23,"value":180},{"type":18,"tag":19,"props":371,"children":372},{},[373],{"type":23,"value":185},{"type":18,"tag":19,"props":375,"children":376},{},[377],{"type":23,"value":190},{"type":18,"tag":19,"props":379,"children":380},{},[381],{"type":23,"value":195},{"type":18,"tag":19,"props":383,"children":384},{},[385],{"type":18,"tag":200,"props":386,"children":387},{"alt":202,"src":203},[],{"type":18,"tag":19,"props":389,"children":390},{},[391],{"type":23,"value":209},{"title":5,"searchDepth":211,"depth":211,"links":393},[394,395,396,397,398,399,400],{"id":39,"depth":214,"text":42},{"id":61,"depth":214,"text":64},{"id":77,"depth":214,"text":80},{"id":114,"depth":214,"text":117},{"id":135,"depth":214,"text":138},{"id":156,"depth":214,"text":159},{"id":177,"depth":214,"text":180},{"loc":4,"lastmod":227,"images":402},[],1782662737136]